Lenscrafters - Moist Towelette

One of a few spots i designed and directed for a Lenscrafters campaign, they wanted something King of the hill like, so i came up with this lo fi slacker vibe. This campaign was another example of miscommunication between the agency and the client, as when the client saw it they went “i love it but i asked for sexy models wearing my glasses shot in live action” and pulled the plug. I can’t complain as i’m pretty sure it was this spot that got me the gig doing F is for family, as they were looking for something King of the hill-esk. So you never know what will lead to where in life.